Hospitality is more than just a sector in the tourism industry. It plays a crucial role in the overall functioning of society and the economy by fulfilling the basic needs of accommodation, food, and entertainment. Considering that hospitality services are heavily influenced by guest experiences; good hospitality architecture and design should be adhered to in order to meet the needs and utilitarian expectations of guests.
A welcoming environment
Guests should feel comfortable and attended to in any hospitality venue. Besides the helpful services provided by the hospitality staff, the space itself should engage the senses and stimulate positive emotional responses in guests. This can be achieved through visually appealing interior design, functional public spaces, and intuitive layouts.
Recreational opportunities
Without a well-planned architectural design, guests would not be able to participate in recreational activities, such as working out in the gym, swimming, playing games, socialising, and relaxing in general. All these activities are made accessible due to the integration of recreational spaces in hospitality architecture. These public spaces should also be carefully designed to accommodate different user groups like children, adults, seniors, and the physically impaired.
Interaction with nature
It is no secret that hospitality and nature are intertwined. Nature provides a healing escape from the hustle and bustle of life, and has been medically found to reduce stress and anxiety, and promote relaxation. Good hospitality architecture and design in Singapore can offer guests the opportunity to facilitate their well-being by reconnecting with nature, despite being in a concrete jungle. Natural light, greenery views, and outdoor areas are just some of the design factors that hospitality projects can incorporate to embrace nature in their architecture.
Brand identity
Guests are not the only ones benefiting from hospitality architecture and design but also the business itself. Architecture is one of the most effective ways a business can leverage to communicate the brand’s identity and reach out to its intended audience. For example, a luxury hotel can convey a sense of exclusivity and sophistication by featuring grand architecture and opulent decor.